Sobha Realty Frisco

The Address & The Vision

An Address Worth Coming Home To

Sobha Realty Frisco represents the North American debut of a developer that has delivered luxury residential communities across Dubai, India, Oman, Bahrain, and Brunei since 1976. The acquisition of approximately 100 acres at the intersection of PGA Parkway and Hillcrest Road, completed in January 2026, places Sobha at the center of Frisco's most consequential growth corridor — a move the developer describes as consistent with its focus on precision, sustainability, and enduring value.

The scale of the land holding — 100 acres in a city that plans its growth methodically — gives Sobha the canvas to build a master-planned residential community rather than an infill project. Frisco's northern corridor is already home to the PGA of America headquarters, the Omni PGA Frisco Resort, and the Frisco Independent School District campuses. Residents of this community will live within daily reach of championship golf, curated dining, and some of the most regarded public schools in North Texas, without driving into a denser urban core.

Sobha's defining operational model is backward integration: the group controls its own manufacturing of doors, aluminum components, and precast concrete, which means finish quality is governed internally rather than outsourced to subcontractors. This approach, refined over five decades of building across four continents, translates directly into tighter tolerances, consistent material standards, and delivery timelines the developer can actually own. For buyers in Frisco, it means a home built to a specification that is set at the factory, not negotiated on the job site.

Frisco is growing fast but not indiscriminately. The city's planning frameworks, its investment in road infrastructure like the PGA Parkway widening, and its decisions to attract anchors like the PGA of America and Universal Kids Resort signal a municipality that curates its growth. Sobha's decision to enter the U.S. market here — rather than in a more saturated coastal city — reflects a view that Frisco's demand curve for quality housing is structural, not cyclical. Groundbreaking is expected in 2027, giving the developer time to plan a community that matches the corridor's ambitions.

Inquiries are now open for priority registration. Those who register early will be the first to receive configuration details, pricing, and the community master plan as Sobha finalizes its vision for the site.

Visualize Your Future Home

Lifestyle

World-Class Amenities

Recreation

Clubhouse
Resort-style Swimming Pool
Spa and Wellness Center
Community Lounge
Outdoor Entertainment Pavilion

Active

Fully Equipped Fitness Center
Walking and Jogging Trails
Tennis and Pickleball Courts
Golf Practice Area
Cycling Paths

Family

Children's Play Areas
Kids Pool with Splash Zone
Dog Park
Multipurpose Sports Court

Garden

Landscaped Open Greens
Shaded Seating Alcoves
Community Garden Plots
Water Features and Reflecting Pools

Master & Floor Plans

Detailed master plan and unit-wise floor plans available on request.

Preview only — request full plan

Location / Address

A Defining Address

PGA Parkway & Hillcrest Road, Frisco, TX 75033 · PGA Parkway District · Frisco

Preview only — request full map

Schedule a Site Visit

See the residences in person. Our sales team will get in touch to coordinate a visit at your convenience.

About the Developer

SOBHA

Sobha was founded on 7 August 1995 by P. N. C. Menon, who established the original interior decoration firm in Oman in 1976 . The Indian arm went public in 2006 with its IPO on Indian stock exchanges , and the company changed its name to Sobha Limited on 18 August 2014 . Headquartered in Bengaluru with a corporate presence in Dubai, the listed company today employs over 7,621 employees as of March 2026 and reported annual revenue of ₹4,160 crore as on 31 March 2025 . The group operates across India, the UAE, Oman, Bahrain and Brunei.

What sets the firm apart is its backward-integration model, refined since the early 2000s. Featured in a Harvard Business School case study, this model ensures that from the first architectural sketch to the final polish on a wooden floor, every aspect is handled in-house . By the early 2000s, the company had begun fully implementing Backward Integration in India, launching three advanced factories in Bangalore , with dedicated teams covering architecture, engineering, MEP and finishing. Every home undergoes 1,456 rigorous quality checks before handover , supported by German engineering benchmarks and in-house precast technology.

The portfolio spans residential apartments, villas, row houses, plotted developments, integrated townships and commercial assets. Having delivered over 548 iconic projects across the country, SOBHA continues to deliver premium living spaces that blend meticulous craftsmanship with modern design . From its Bengaluru base the company has expanded into Delhi NCR, Coimbatore, Kerala, Chennai, Hyderabad, Pune and GIFT City , with Mumbai and Greater Noida among its newer markets. Signature addresses include Sobha Neopolis, Sobha Dream Acres, Sobha City Gurgaon Sector 108, Sobha Hartland Dubai and Sobha Brooklyn Towers.

The ownership philosophy is anchored in founder P. N. C. Menon's principle of Passion at Work and a refusal to outsource quality. The backward integration model has allowed SOBHA to get complete control over its supply chain, ensuring a strong base of vendors who supply quality raw materials and other products required, and since this model insulates the company from dependence on the external ecosystem, SOBHA can plan ahead and manage inventories . The result for buyers is consistent build quality, predictable handovers and long-term resale strength backed by a publicly listed, founder-led governance structure.

Frequently Asked Questions

What type of homes will Sobha Realty Frisco offer?+

Sobha has not yet published configuration details for the Frisco community. Given the 100-acre site scale and Sobha's stated focus on higher-end and move-up buyers in North Texas, the development is expected to be a luxury residential master-planned community. Specific home types, sizes, and pricing will be released as the project advances toward its 2027 groundbreaking.

What is the expected groundbreaking or move-in timeline?+

Sobha expects to break ground on the Frisco site in 2027, according to reporting from The Dallas Morning News and Hoodline. Construction timelines and delivery windows beyond that milestone have not been publicly confirmed.

Is pricing available for Sobha Realty Frisco?+

Pricing has not been announced. The project is in its pre-launch phase and pricing details will be communicated to registered prospects before public release. Register your interest to be notified when pricing information becomes available.

Where exactly is the project located and what is nearby?+

The community will be developed on approximately 100 acres at the intersection of PGA Parkway and Hillcrest Road in northern Frisco, Texas. The site is minutes from the Omni PGA Frisco Resort and Spa, Baylor Scott & White Medical Center at PGA Parkway, Panther Creek High School (Frisco ISD), and Universal Kids Resort, which opens July 2026 on the Dallas North Tollway.

Does Sobha Realty Frisco have a RERA number or formal U.S. regulatory registration?+

This project is in Texas, USA, and is not subject to Indian RERA regulations. Texas residential developments are regulated under state and local building and land-use frameworks. No public permit or HOA registration has been announced for this site as of the current pre-launch phase.

What makes Sobha different from other luxury home builders in the Dallas–Fort Worth market?+

Sobha Group, founded in 1976, operates a backward integration model in which it manufactures structural components, doors, and aluminum assemblies in-house, giving it direct control over build quality that most developers delegate to subcontractors. Sobha has delivered luxury residential projects across the UAE, India, Oman, Bahrain, and Brunei, and the Frisco community is the group's first master-planned development in the United States.