100 Acres of Intentional Living at Frisco's PGA Parkway District
Price on Request
Sobha Realty Frisco represents the North American debut of a developer that has delivered luxury residential communities across Dubai, India, Oman, Bahrain, and Brunei since 1976. The acquisition of approximately 100 acres at the intersection of PGA Parkway and Hillcrest Road, completed in January 2026, places Sobha at the center of Frisco's most consequential growth corridor — a move the developer describes as consistent with its focus on precision, sustainability, and enduring value.
The scale of the land holding — 100 acres in a city that plans its growth methodically — gives Sobha the canvas to build a master-planned residential community rather than an infill project. Frisco's northern corridor is already home to the PGA of America headquarters, the Omni PGA Frisco Resort, and the Frisco Independent School District campuses. Residents of this community will live within daily reach of championship golf, curated dining, and some of the most regarded public schools in North Texas, without driving into a denser urban core.
Sobha's defining operational model is backward integration: the group controls its own manufacturing of doors, aluminum components, and precast concrete, which means finish quality is governed internally rather than outsourced to subcontractors. This approach, refined over five decades of building across four continents, translates directly into tighter tolerances, consistent material standards, and delivery timelines the developer can actually own. For buyers in Frisco, it means a home built to a specification that is set at the factory, not negotiated on the job site.
Frisco is growing fast but not indiscriminately. The city's planning frameworks, its investment in road infrastructure like the PGA Parkway widening, and its decisions to attract anchors like the PGA of America and Universal Kids Resort signal a municipality that curates its growth. Sobha's decision to enter the U.S. market here — rather than in a more saturated coastal city — reflects a view that Frisco's demand curve for quality housing is structural, not cyclical. Groundbreaking is expected in 2027, giving the developer time to plan a community that matches the corridor's ambitions.
Inquiries are now open for priority registration. Those who register early will be the first to receive configuration details, pricing, and the community master plan as Sobha finalizes its vision for the site.
Pricing on request — speak with our sales team.
Detailed master plan and unit-wise floor plans available on request.
PGA Parkway & Hillcrest Road, Frisco, TX 75033 · PGA Parkway District · Frisco
Frisco, Texas sits at the northern edge of the Dallas–Fort Worth metroplex and has become one of the fastest-growing cities in the United States, drawing families and professionals drawn by its strong school districts, corporate employment base, and planned infrastructure. The PGA Parkway corridor in northern Frisco is the city's most active growth arc, anchored by the PGA of America headquarters and the 660-acre Omni PGA Frisco Resort and Spa campus. Panther Creek High School, operated by the Frisco Independent School District, sits directly on PGA Parkway, and Baylor Scott & White Medical Center maintains a full-service hospital campus on the same thoroughfare. The Dallas North Tollway runs parallel to the corridor, connecting residents to Downtown Dallas, DFW International Airport, and major corporate campuses within a commutable distance.
The specific address — the intersection of PGA Parkway and Hillcrest Road — sits at the heart of this corridor. The City of Frisco is actively widening PGA Parkway from a two-lane asphalt road to a six-lane divided concrete roadway, with a corresponding widening of Hillcrest Road just south of this intersection. Universal Kids Resort, a $550 million theme park opening July 1, 2026, is located minutes away along the Dallas North Tollway, adding significant leisure and tourism infrastructure to the immediate neighborhood. The PGA Championship is scheduled to be held in Frisco in May 2027, reinforcing the corridor's national profile at precisely the moment Sobha's community is expected to break ground.
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The City of Frisco is reconstructing PGA Parkway from a two-lane asphalt road into a six-lane divided concrete thoroughfare, with Hillcrest Road also widened at this intersection, directly improving access to and from the Sobha site.
The $550 million Universal Kids Resort, a 32-acre children's theme park with a 300-room hotel, opens on the Dallas North Tollway corridor in July 2026, adding major leisure infrastructure and sustained tourism traffic minutes from the project site.
The PGA District's Fields Ranch Pavilion, set to open spring 2027, adds a purpose-built event and hospitality venue overlooking the championship driving range, expanding the corridor's lifestyle amenity base within the same growth arc.
Frisco hosts the PGA Championship in May 2027 at Fields Ranch, placing the city's northern corridor under international spotlight precisely as Sobha's community is expected to break ground, validating the address at a global scale.
The 55-acre Fields West project at Panther Creek Parkway and Dallas North Tollway is delivering 350,000 square feet of retail and restaurant space, 325,000 square feet of offices, and 1,200 residential units, with Phase 1 targeted for completion by April 2027.
The full 100-acre land holding, acquired in January 2026 from the Ratcliffe Family, gives Sobha the footprint to deliver a cohesive master-planned community with open green space, internal roads, and shared amenities — not a piecemeal infill development shoehorned into an established neighborhood.
PGA Parkway is the organizing spine of northern Frisco's expansion, home to the PGA of America headquarters, Omni Resort, Baylor Scott & White Medical Center, and Frisco ISD campuses. This address places residents at the center of the city's planned density rather than on its edges.
Founded in 1976, Sobha Group controls manufacturing of structural components, doors, and aluminum in-house. This operational model — unusual among residential developers globally — means finish quality is defined and held internally across every home in the community.
Sobha's entry into Texas follows record sales in its UAE portfolio and a deliberate strategy of targeting high-growth U.S. markets with large land positions. Frisco was identified as the first U.S. address, reflecting the city's demand trajectory for quality housing among families and corporate relocators.
Universal Kids Resort opens July 2026 minutes from the site. The PGA Championship comes to Frisco in May 2027. The Fields Ranch Pavilion opens spring 2027. These anchors are not speculative — they are under construction or already open, forming a leisure and entertainment ecosystem that increases the long-term residential appeal of this corridor.
Sobha expects to break ground on the Frisco project in 2027. Priority registrants gain first access to the community master plan, configuration options, and pricing before the project reaches the wider market, a structural advantage on a site of this scale and profile in the DFW metro.
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