Sobha Realty Acquires 100 Acres in Frisco, Texas for Residential Development
Dubai Developer Plants Stake in Frisco's Growth Corridor
The Ratcliffe Family has completed the sale of approximately 100 acres of prime land located at the intersection of PGA Parkway and Hillcrest Road in Frisco, Texas, to Sobha Realty, a global luxury real estate developer. The transaction marks a significant milestone for one of Frisco's most prominent growth corridors.
The acquisition marks a strategic move for Sobha Realty as it expands its footprint into the U.S. market. Known for its "vertically integrated" approach to luxury residential and mixed-use developments, the firm plans to utilize the site for a new residential community to meet the area's surging housing demand.
Sobha Realty's North Texas Entry
The company was established in 1976 as an interior decoration firm in Oman by Mr P. N. C. Menon. Founded in 1976, Sobha Group is an international real estate developer with a presence across UAE, USA, India, Australia and UK and are recognized for its Vertically integrated approach that emphasizes delivering high-quality residential and mixed-use developments. With decades of experience, Sobha Realty focuses on precision, sustainability, and enduring value in every project it undertakes.
Sobha Realty is entering North Texas with a 330‑home Celina neighborhood and a 100‑acre Frisco site, targeting higher‑end buyers and model homes. Sobha expects to break ground on its Frisco project in 2027, following development planning over the coming months.
Sobha Realty plans to leverage its 'Backward Integration' model in the U.S. market, which involves in-house management of the entire development cycle from concept to completion. The approach includes internal manufacturing of components, allowing the company to maintain quality control throughout the construction process.
A Corridor Defined by Growth and Destination Amenities
Frisco's population grew by a whopping 17% from 2020 to 2024, far exceeding the national growth rate of 2.6%—and more than doubling Texas's 7.3% growth. Frisco's strong economic fundamentals, excellent school system, and high quality of life will continue to attract new residents, supporting long-term housing demand. Frisco's real estate market remains a premium segment within the DFW metroplex, largely due to its strong economy, excellent schools, and desirable lifestyle.
The PGA Parkway corridor where Sobha has positioned its 100 acres is anchored by major, ongoing developments. The property is just minutes from the PGA of America headquarters and the upcoming Universal Kids Resort, the first theme park designed exclusively for young children, slated to open in 2026. Universal Kids Resort is expected to open in 2026, and Fields West will bring premium retail, dining and residences to the area. Across the street, Firefly Park is under development with plans for 160 acres of green space, luxury homes, trails and a high-end hotel by 2027.
In Frisco, TX, homes sold for a median price of $799,000 in May 2026. The median household income is $146,158.00. Frisco has more people living here who work in computers and math than 95% of the places in the US.
Transaction Details and Advisory
Davidson Bogel Real Estate represented Sobha Realty in the acquisition. "This transaction brings together a legacy family ownership and a world-class developer with a shared vision for quality and long-term value," said David Davidson, Jr. "The future residential development will be a meaningful addition to the ongoing demand for housing in Frisco, Texas."
Sobha said it is looking at new projects in Austin and Houston as early as next year and has flagged Southlake, Westlake, and Flower Mound as potential future submarkets in the Dallas-Fort Worth area. Sobha has established an office and aims to hit at least $1 billion in sales in the first year of its US project.